Marie Hillion is Head of Marketing at Livestorm. Marie started her career in Content Marketing at trivago, before joining HubSpot in 2016 as the first French Marketer. Her goals were to develop HubSpot’s content and acquisition strategy to grow its presence in France. Marie joined Livestorm in 2020 where her team aims to develop Livestorm’s content strategy and develop its visibility across Europe and North America.
This episode features an interview with Marie Hillion, Head of Marketing at Livestorm. Livestorm is an end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale from your browser. Marie joined Livestorm in 2020 where her team developed Livestorm’s content strategy and visibility across Europe and North America.
On this episode, Marie shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you’re targeting, and why it’s important to keep your recurring audience engaged.
“Adapt and try to not have the same approach, not only the language but also try to adapt to the mindsets of the region, the countries that you’re going to enter in and you’re going to target.” - Marie Hillion, Head of Marketing, Livestorm
*(03:12) - Marie’s role at Livestorm
*(04:40) - Segment: Trust Tree
*(09:27) - Segment: The Playbook
*(11:51) - Translating your content
*(15:18) - Boosting your video engagement score
*(18:27) - Keeping your recurring audience engaged
*(21:08) - Segment: The Dust Up
*(23:45) - Segment: Quick Hits
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