DEMAND GEN
VISIONARIES

PODCAST

The definitive podcast for B2B CMOs and Demand Gen leaders. Subscribe to get exclusive interviews from the world's leading demand gen pros, straight to your inbox every Tuesday.
Hear weekly from CMOs and B2B marketing leaders from companies like
The #1 Podcast for Demand Gen Pros
Learn the best strategies and campaign tactics to help you maximize your B2B sales pipeline, right now.
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FortressIQ
EPISODE
38
-
Christelle Flahaux
,
VP Marketing
,
FortressIQ
Five Seconds to Wow Somebody: Two Decades of Demand Gen Secrets
Christelle lays out her approach to category creation and why content and analyst relations play key roles in marketing an emerging category. She also discusses why the CMO’s job is to be a listener, the content value of podcasting, and how to do ABM with food trucks.
Zeplin
EPISODE
37
-
Naman Khan
,
CMO
,
Zeplin
Journey to CMO: What I Learned From the World's Greatest SaaS Companies
Naman discusses his journey from some of the world’s most recognizable brands to being a first-time CMO and standing up a new marketing organization. He also shares how he learned to harden messaging frameworks from Marc Benioff and more of the fascinating insights and most successful campaigns from his time at Salesforce and Dropbox.
CleverTap
EPISODE
36
-
Dave Dabbah
,
CMO
,
CleverTap
Make It Memorable: Secrets from a 20 Year Tech Veteran on Tackling Global Expansion
Dave details his strategy for building a growth brand in the B2B space, the unique challenges of being a global company and evaluating international markets, and why it’s your job as a marketer to always make things memorable.
Okta
EPISODE
35
-
Len Fischer
,
SVP Demand Gen
,
Okta
Stay Agile, Stand Out: Accelerating Pipeline to Achieve a $30B Market Cap
Len shares how he and his team at Okta strive to be different, the evolving nature of his demand gen strategy, and how he partners successfully with the role he says “can get him fired the quickest.”
Acquia
EPISODE
34
-
Lynne Capozzi
,
CMO
,
Acquia
A 4-time Tech CMO’s Secrets to Integrated Demand Gen
Lynne explains why demand gen always needs to be an integrated strategy, how to create a great website experience, why it’s so hard to do personalization well, and why the next phase of the industry is moving from marketing operations to revenue operations.
Confluent
EPISODE
33
-
Marie Gassée
,
VP of Growth
,
Confluent
Achieving a $4.5B Valuation Through Product-Led Growth
Marie discusses the heavily data-driven nature of her role, the product-led growth model that she embraces to maximize revenue, and the leadership philosophies she uses to empower her teams.
Conga
EPISODE
32
-
Esther Flammer
,
VP Demand Gen
,
Conga
How to Fuel Multi-Segment Demand
Esther discusses the balance between the art and science of marketing, what B2B can learn from B2C, and the different motions that fuel high-transaction, high-volume inbound pipeline versus the targeted ABM strategies that drive complex, enterprise-level deals
AWS
EPISODE
31
-
Rachel Thornton
,
VP Global Marketing
,
AWS
Marrying Creativity and Data to Become a $51B Business
Rachel details the demand gen strategy that powers the dominant player in the cloud computing space, and shares the intricacies of the most important leadership principles that fuel successful marketing teams from customer obsession, to diving deep, to thinking big, and much more.
Expensify
EPISODE
30
-
Joanie Wang
,
Director of Marketing
,
Expensify
The Uncommon Art of Creating B2B Brand Champions and Super Bowl Ads
Joanie discusses how Expensify’s relentless focus on end-user experience turns customers into devoted champions of the product, how they work to cultivate a positive brand experience in every consumer interaction, and the process of launching their massively successful Super Bowl ad campaign.
Matterport
EPISODE
29
-
Robin Daniels
,
CMO
,
Matterport
All In: A Year of Rocketship Growth with Matterport CMO Robin Daniels
Robin shares how his “go all in or don’t go at all” mindset helped lead Matterport to rocketship growth in 2020 and which strategies, channels, and tactics he’s doubling down on for 2021.
Emburse
EPISODE
28
-
Grant Johnson
,
CMO
,
Emburse
ROI of Everything: The Playbook of a 4-time Tech CMO
Grant discusses his holistic view of marketing, encompassing the four key levers and how they work together in an integrated marketing framework, as well as why the best strategies are customer-focused, how to be adaptable in applying your playbook, and much more.
SurveyMonkey
EPISODE
27
-
Leela Srinivasan
,
CMO
,
SurveyMonkey
Scaling Audience Engagement for the Fortune 500
Leela dives deep into the key components of her marketing strategy, including how to truly understand and add value for your prospects, put your customers at the forefront of your marketing, optimize your channels and tactics, build community, and much more.
Marqeta
EPISODE
26
-
Vidya Peters
,
CMO
,
Marqeta
The Demand Gen Strategy for a $4B+ FinTech Disruptor
Vidya discusses the most important elements of setting your strategy for the year, how to keep up with the rapidly changing MarTech landscape, the key elements of her tech stack that she couldn’t live without, and much more.
B2B
EPISODE
25
-
Uncuttable Budget Items
,
Top CMOs
,
B2B
Part 2: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
This is part two in a two-part mini-series revealing the top demand gen budget items mentioned by the marketing leaders we welcomed to the podcast in 2020. Tune in to hear all the budget items our guests couldn’t live without!
B2B
EPISODE
24
-
Uncuttable Budget Items
,
Top CMOs
,
B2B
Part 1: Top 24 CMOs Share Their Uncuttable Demand Gen Budget Items
This is part one in a two-part mini-series revealing the top demand gen budget items mentioned by the marketing leaders we welcomed to the podcast in 2020. Tune in to hear all the budget items our guests couldn’t live without!
Google Cloud
EPISODE
23
-
Sarah Kennedy
,
VP
,
Google Cloud
Google Cloud & Google Workspace: Building a Demand Gen Powerhouse for a $13B Division with 6M+ Customers
Sarah discusses the marketing efficiencies and ROI drivers she’s anchored her career around, how to navigate the macro mindset shift that every marketing team goes through, and why being a career catalyst for your customers is the most rewarding impact a B2B marketer can have.
Sumo Logic
EPISODE
22
-
Suku Krishnaraj Chettiar
,
CMO
,
Sumo Logic
Journey to IPO: Driving Revenue for a Fast-Growing Big Data Pioneer
Suku explains his strategy for driving revenue for the Machine Data Analytics pioneer that went public earlier this year, why the CMO’s primary job is to solve problems, how to never lose sight of marketing’s role in driving revenue, and the importance of having empathy for your customers.
Zuora
EPISODE
21
-
Kyle Christensen
,
VP Marketing
,
Zuora
How to Use Storytelling to Drive Unprecedented Market Demand
Kyle shares his demand gen master plan that centers on building a marketing strategy that permeates the entire company and explains why the best brand storytelling attaches you to a narrative of overarching change much larger than the company itself.
Gigster
EPISODE
20
-
Jen Dimas
,
CMO
,
Gigster
Cultivating an Innovative Marketing Strategy for the Digital-First World
Jen dives into the ever-changing landscape of demand gen strategy, highlighting the importance of understanding and adapting to the needs of the moment. She also emphasizes the importance of a tight partnership between sales and marketing and explains how to go about cultivating it.
Talend
EPISODE
19
-
Lauren Vaccarello
,
CMO
,
Talend
The Demand Gen Playbook of One of the Top 50 Women in Revenue
Lauren talks about how to hit your numbers in the short term while working to expand the scope of who you’re selling to in the long term. She also discusses how to leverage your executive team to build brand trust, and shares a couple uncuttable budget items that may surprise you
VMware
EPISODE
18
-
Michael King
,
Sr. Director, Marketing
,
VMware
Digital Marketing Strategies that Fuel a $64 Billion Software Giant
Michael expands on the demand gen strategy that he calls “the relentless pursuit of whatever works,” illustrates his audience-action-measurement playbook, discusses the importance of a consistent customer experience, and explains why your channels must reflect your audience.
Salesforce
EPISODE
17
-
Adam Blitzer
,
EVP and GM of Digital
,
Salesforce
Predictions for the Future from the Godfather of Marketing Automation
Adam discusses the evolution of demand gen, how the tools and technologies for marketing automation have changed, why the fundamental challenges for marketers remain the same, what he believes is the MarTech battleground of the future, and the software products he’s building to create the single source of truth for enterprise marketers.
OwnBackup
EPISODE
16
-
Jamie Grenney
,
CMO
,
OwnBackup
Scaling Demand Gen to Build the Next Unicorn
Jamie discusses how he approaches demand generation as a means to scale four core engines: inbound pipeline, outbound-sourced BDR pipeline, AE-sourced pipeline, and partnerships. He dives into the death of cold outreach, the right way to make impactful video, how to cultivate a great sales and marketing relationship, and much more.
Workfront
EPISODE
15
-
Heidi Melin
,
CMO
,
Workfront
Demand Gen Trends to Invest in According to a Six-Time CMO
Heidi illustrates her approach to pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in 2020, and she explains why you need to be viewing your marketing dollars as an investment, not just an expense.
Gong
EPISODE
14
-
Udi Ledergor
,
CMO
,
Gong
Creating a $2.2B Revenue Intelligence Powerhouse
Udi discusses the synergy between Gong’s demand gen efforts and brand plays, and lays out the content strategy that he uses to drive inbound and outbound motions that have created thousands of MQLs every month for a $2.2B B2B powerhouse.
Coupa
EPISODE
13
-
Chandar Pattabhiram
,
CMO
,
Coupa
Why Marketers Must Shift from the Funnel to the Flywheel
Chandar Pattabhiram breaks the mold on demand gen with his theory that marketers must ditch the funnel and switch to the flywheel marketing model.
Tenable
EPISODE
12
-
Melton Littlepage
,
SVP Marketing
,
Tenable
How Tenable Captured the Fortune 500 Using Solution-Based Marketing
Melton Littlepage highlights why he believes solution-based marketing and buyer empathy are paramount to demand gen success.
Asana
EPISODE
11
-
Dave King
,
CMO
,
Asana
How to Turn Your Customers Into Your Greatest Advocates
Dave King discusses how to add value, engender trust, and deliver such a remarkable experience that your customers become your greatest advocates.
Slack
EPISODE
10
-
Julie Liegl
,
CMO
,
Slack
12M Users and Beyond: Designing a Marketing Team for Slack's Parabolic Growth
Julie Liegl unveils some of the plays that have made her so successful across her career and how she's driving growth as CMO of Slack
SignalFx
EPISODE
9
-
Tom Butta
,
Former CMO
,
SignalFx
Marketing Strategies That Led to a Billion Dollar Acquisition
Tom shares strategies that led to a $1B acquisition of SignalFX by Splunk. He shares tactics at the heart of these large deals—like putting top priority on the customer experience.
6Sense
EPISODE
8
-
Latane Conant
,
CMO
,
6Sense
No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing
Latane dives into her techniques for personalized demand gen. She shines a light on the potential customer-acquisition companies miss because of flaws in their system, and how new, innovative ways of interaction with customers is the future of marketing.
InsideView
EPISODE
7
-
Tracy Eiler
,
CMO
,
InsideView
Demand Gen Secrets from One of the 15 Most Influential Women in Marketing
Tracy Eiler explains how she has aligned marketing and sales to accelerate pipeline, and shares how optimizing your CRM can drive growth.
Juniper Networks
EPISODE
6
-
Mike Marcellin
,
CMO
,
Juniper Networks
Utilizing AI Systems with Juniper Networks CMO, Mike Marcellin
Mike talks benefits of having data to inform automated, AI-driven systems so you can focus on creating organic connections with prospects.
G2
EPISODE
5
-
Ryan Bonnici
,
CMO
,
G2
The New School Demand Gen Mindset at G2
Ryan shares how to optimize existing tools for max pipeline efficiency, and his strategy that grew G2 from a small operation to a large marketing machine.
IBM
EPISODE
4
-
Corinne Sklar
,
Global CMO
,
IBM
Why Global Sales and Marketing Alignment is Key to IBM’s Success
Corinne talks about growth at IBM, how to create a culture where marketing leads, and her best tips for becoming a demand gen leader.
Oracle
EPISODE
3
-
Nate Skinner
,
SVP Marketing
,
Oracle
Driving the Next Phase of Growth at a $150 Billion Software Giant
On this episode, Nate shares his demand gen strategy and how he’s been able to identify opportunities for Oracle's next $150 Billion. Hint: It's called Oracle CX.
Twilio
EPISODE
2
-
Sara Varni
,
CMO
,
Twilio
The Magic Behind Twilio's Meteoric Growth
Sara breaks down how she's building a well-oiled demand gen machine at one of the world's fastest growing technology companies.
ThoughtSpot
EPISODE
1
-
Scott Holden
,
CMO
,
ThoughtSpot
How ThoughtSpot Became a $2 Billion Unicorn in 5 years
Hear which marketing channels Scott considers "uncuttable" and why he thinks Account-Based Marketing (ABM) is the key to success.
EPISODE
0
-
Trailer
Welcome to Demand Gen Visionaries
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.