How to Use Storytelling to Drive Unprecedented Market Demand
Kyle shares his demand gen master plan that centers on building a marketing strategy that permeates the entire company and explains why the best brand storytelling attaches you to a narrative of overarching change much larger than the company itself.
Cultivating an Innovative Marketing Strategy for the Digital-First World
Jen dives into the ever-changing landscape of demand gen strategy, highlighting the importance of understanding and adapting to the needs of the moment. She also emphasizes the importance of a tight partnership between sales and marketing and explains how to go about cultivating it.
The Demand Gen Playbook of One of the Top 50 Women in Revenue
Lauren talks about how to hit your numbers in the short term while working to expand the scope of who you’re selling to in the long term. She also discusses how to leverage your executive team to build brand trust, and shares a couple uncuttable budget items that may surprise you
Digital Marketing Strategies that Fuel a $64 Billion Software Giant
Michael expands on the demand gen strategy that he calls “the relentless pursuit of whatever works,” illustrates his audience-action-measurement playbook, discusses the importance of a consistent customer experience, and explains why your channels must reflect your audience.
Predictions for the Future from the Godfather of Marketing Automation
Adam discusses the evolution of demand gen, how the tools and technologies for marketing automation have changed, why the fundamental challenges for marketers remain the same, what he believes is the MarTech battleground of the future, and the software products he’s building to create the single source of truth for enterprise marketers.
Jamie discusses how he approaches demand generation as a means to scale four core engines: inbound pipeline, outbound-sourced BDR pipeline, AE-sourced pipeline, and partnerships. He dives into the death of cold outreach, the right way to make impactful video, how to cultivate a great sales and marketing relationship, and much more.
Demand Gen Trends to Invest in According to a Six-Time CMO
Heidi illustrates her approach to pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in 2020, and she explains why you need to be viewing your marketing dollars as an investment, not just an expense.
Udi discusses the synergy between Gong’s demand gen efforts and brand plays, and lays out the content strategy that he uses to drive inbound and outbound motions that have created thousands of MQLs every month for a $2.2B B2B powerhouse.
No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing
Latane dives into her techniques for personalized demand gen. She shines a light on the potential customer-acquisition companies miss because of flaws in their system, and how new, innovative ways of interaction with customers is the future of marketing.