DEMAND GEN
VISIONARIES

PODCAST

The definitive podcast for B2B CMOs and Demand Gen leaders. Subscribe to get exclusive interviews from the world's leading demand gen pros, straight to your inbox every Tuesday.
Hear weekly from CMOs and B2B marketing leaders from companies like
The #1 Podcast for Demand Gen Pros
Learn the best strategies and campaign tactics to help you maximize your B2B sales pipeline, right now.
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Zuora
EPISODE
21
-
Kyle Christensen
,
VP Marketing
,
Zuora
How to Use Storytelling to Drive Unprecedented Market Demand
Kyle shares his demand gen master plan that centers on building a marketing strategy that permeates the entire company and explains why the best brand storytelling attaches you to a narrative of overarching change much larger than the company itself.
Gigster
EPISODE
20
-
Jen Dimas
,
CMO
,
Gigster
Cultivating an Innovative Marketing Strategy for the Digital-First World
Jen dives into the ever-changing landscape of demand gen strategy, highlighting the importance of understanding and adapting to the needs of the moment. She also emphasizes the importance of a tight partnership between sales and marketing and explains how to go about cultivating it.
Talend
EPISODE
19
-
Lauren Vaccarello
,
CMO
,
Talend
The Demand Gen Playbook of One of the Top 50 Women in Revenue
Lauren talks about how to hit your numbers in the short term while working to expand the scope of who you’re selling to in the long term. She also discusses how to leverage your executive team to build brand trust, and shares a couple uncuttable budget items that may surprise you
VMware
EPISODE
18
-
Michael King
,
Sr. Director, Marketing
,
VMware
Digital Marketing Strategies that Fuel a $64 Billion Software Giant
Michael expands on the demand gen strategy that he calls “the relentless pursuit of whatever works,” illustrates his audience-action-measurement playbook, discusses the importance of a consistent customer experience, and explains why your channels must reflect your audience.
Salesforce
EPISODE
17
-
Adam Blitzer
,
EVP and GM of Digital
,
Salesforce
Predictions for the Future from the Godfather of Marketing Automation
Adam discusses the evolution of demand gen, how the tools and technologies for marketing automation have changed, why the fundamental challenges for marketers remain the same, what he believes is the MarTech battleground of the future, and the software products he’s building to create the single source of truth for enterprise marketers.
OwnBackup
EPISODE
16
-
Jamie Grenney
,
CMO
,
OwnBackup
Scaling Demand Gen to Build the Next Unicorn
Jamie discusses how he approaches demand generation as a means to scale four core engines: inbound pipeline, outbound-sourced BDR pipeline, AE-sourced pipeline, and partnerships. He dives into the death of cold outreach, the right way to make impactful video, how to cultivate a great sales and marketing relationship, and much more.
Workfront
EPISODE
15
-
Heidi Melin
,
CMO
,
Workfront
Demand Gen Trends to Invest in According to a Six-Time CMO
Heidi illustrates her approach to pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in 2020, and she explains why you need to be viewing your marketing dollars as an investment, not just an expense.
Gong
EPISODE
14
-
Udi Ledergor
,
CMO
,
Gong
Creating a $2.2B Revenue Intelligence Powerhouse
Udi discusses the synergy between Gong’s demand gen efforts and brand plays, and lays out the content strategy that he uses to drive inbound and outbound motions that have created thousands of MQLs every month for a $2.2B B2B powerhouse.
Coupa
EPISODE
13
-
Chandar Pattabhiram
,
CMO
,
Coupa
Why Marketers Must Shift from the Funnel to the Flywheel
Chandar Pattabhiram breaks the mold on demand gen with his theory that marketers must ditch the funnel and switch to the flywheel marketing model.
Tenable
EPISODE
12
-
Melton Littlepage
,
SVP Marketing
,
Tenable
How Tenable Captured the Fortune 500 Using Solution-Based Marketing
Melton Littlepage highlights why he believes solution-based marketing and buyer empathy are paramount to demand gen success.
Asana
EPISODE
11
-
Dave King
,
CMO
,
Asana
How to Turn Your Customers Into Your Greatest Advocates
Dave King discusses how to add value, engender trust, and deliver such a remarkable experience that your customers become your greatest advocates.
Slack
EPISODE
10
-
Julie Liegl
,
CMO
,
Slack
12M Users and Beyond: Designing a Marketing Team for Slack's Parabolic Growth
Julie Liegl unveils some of the plays that have made her so successful across her career and how she's driving growth as CMO of Slack
SignalFx
EPISODE
9
-
Tom Butta
,
Former CMO
,
SignalFx
Marketing Strategies That Led to a Billion Dollar Acquisition
Tom shares strategies that led to a $1B acquisition of SignalFX by Splunk. He shares tactics at the heart of these large deals—like putting top priority on the customer experience.
6Sense
EPISODE
8
-
Latane Conant
,
CMO
,
6Sense
No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing
Latane dives into her techniques for personalized demand gen. She shines a light on the potential customer-acquisition companies miss because of flaws in their system, and how new, innovative ways of interaction with customers is the future of marketing.
InsideView
EPISODE
7
-
Tracy Eiler
,
CMO
,
InsideView
Demand Gen Secrets from One of the 15 Most Influential Women in Marketing
Tracy Eiler explains how she has aligned marketing and sales to accelerate pipeline, and shares how optimizing your CRM can drive growth.
Juniper Networks
EPISODE
6
-
Mike Marcellin
,
CMO
,
Juniper Networks
Utilizing AI Systems with Juniper Networks CMO, Mike Marcellin
Mike talks benefits of having data to inform automated, AI-driven systems so you can focus on creating organic connections with prospects.
G2
EPISODE
5
-
Ryan Bonnici
,
CMO
,
G2
The New School Demand Gen Mindset at G2
Ryan shares how to optimize existing tools for max pipeline efficiency, and his strategy that grew G2 from a small operation to a large marketing machine.
IBM
EPISODE
4
-
Corinne Sklar
,
Global CMO
,
IBM
Why Global Sales and Marketing Alignment is Key to IBM’s Success
Corinne talks about growth at IBM, how to create a culture where marketing leads, and her best tips for becoming a demand gen leader.
Oracle
EPISODE
3
-
Nate Skinner
,
SVP Marketing
,
Oracle
Driving the Next Phase of Growth at a $150 Billion Software Giant
On this episode, Nate shares his demand gen strategy and how he’s been able to identify opportunities for Oracle's next $150 Billion. Hint: It's called Oracle CX.
Twilio
EPISODE
2
-
Sara Varni
,
CMO
,
Twilio
The Magic Behind Twilio's Meteoric Growth
Sara breaks down how she's building a well-oiled demand gen machine at one of the world's fastest growing technology companies.
ThoughtSpot
EPISODE
1
-
Scott Holden
,
CMO
,
ThoughtSpot
How ThoughtSpot Became a $2 Billion Unicorn in 5 years
Hear which marketing channels Scott considers "uncuttable" and why he thinks Account-Based Marketing (ABM) is the key to success.
EPISODE
0
-
Trailer
Welcome to Demand Gen Visionaries
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.