Karen Steele is currently the Senior Vice President for Marketing at Near, a company that is the largest source of intelligence on people, places and products. Prior to this, she was the Chief Marketing Officer at LeanData where she worked on direct end-to-end marketing strategy, go-to-market execution and the day-to-day operations. Steele has a track record of executive marketing positions and is passionate about data, communications, engagement, advocacy and brand impact.
This episode features an interview with Karen Steele, the Senior Vice President of Marketing at Near, a global leader in data intelligence for businesses. Karen has an impressive track record as an enterprise Cloud Marketing Executive with extensive experience in scaling fast growth companies. Some of her past roles include Marketo, VMware, Saba Software, Cloud9 Analytics, Xactly Corporation, Informatica, Currenex, and more.
On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is part of her DNA, and shares examples from her favorite campaigns. The interview wraps up with advice from Karen to Marketing Leaders about investing into their online presence, and explains how it’s a critical decision for growth.
“Your website is your front door [to your brand]. Everybody communicates online these days. Everybody is going to look at your website first and do their own online research before they ever probably reach out and have a conversation with one of your sales reps. So, your website needs to have great content. It needs to be personalized... It needs to have great opportunities for people to engage with you and learn more. It is probably the most important thing you have to invest in.”
*(0:34) - Karen’s first job in demand gen
*(1:52) - Karen’s role at Near
*(3:08) - Segment: Trust Tree
*(6:22) - How to build a marketing team
*(9:53) - Building trust in the B2B world
*(14:37) - What makes a good leadership team
*(22:44) - Segment: The Playbook
*(31:47) - Potential future investments for Near
*(33:44) - Overhyped marketing trends
*(35:03) - Karen’s favorite campaigns over the years
*(42:07) - Segment: The Dustup
*(46:12) - Segment: Quick Hits
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