Melissa Rosenthal is currently the Chief Creative Officer at ClickUp. Melissa is an award winning marketing executive focused on making the world more productive through best in class SaaS marketing! Previously, Melissa was the CRO/ Executive Vice President at Cheddar, a live video media company at the intersection of business news and culture. For her brand work, she was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30 and as one of Digiday's "Changemakers." Prior to Cheddar, she led BuzzFeed's Global Creative Team. Joining the staff in 2010, Rosenthal was a key contributor to the creation and early success of BuzzFeed's branded content native advertising model.
This episode features an interview with Melissa Rosenthal, Chief Creative Officer at ClickUp. ClickUp is an all-in-one productivity platform, that brings teams, tasks, and tools together in one place. Melissa is an award-winning marketing executive focused on making the world more productive through best-in-class software as a service marketing.
On this episode Melissa Rosenthal shares her insights into creating champions of your brand, the importance of taking bets in marketing, and ways to differentiate your brand from competitors.
“I believe in building people as media channels. It was just a huge growth lever for us because there’s a lot of value in building people, versus brands.” - Melissa Rosenthal, Chief Creative Officer, ClickUp
*(02:51) - Melissa’s role at ClickUp
*(03:12) - Segment: Trust Tree
*(09:10) - Segment: The Playbook
*(09:37) - Why its trivial to take big bets
*(13:24) - Building people as media channels
*(15:33) - Leveraging people as funnels
*(26:21) - Empowering you teams to have a creative mindset
*(28:07) - Segment: The Dust Up
*(32:53) - Segment: Quick Hits
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