Tara Clever is currently the VP of Marketing at MarginEdge, where they deliver real-time data to restaurants to make timely, critical decisions. Tara came to MarginEdge with a diverse background in sales, operations, and marketing with a history of architecting catalytic growth. Prior to joining the team, she spent the majority of her career across the health and wellness vertical with a heavy emphasis on digital acquisition, experiential marketing and brand development. Since joining the team, Inbound Bookings have grown from representing 5% of new business, to consistently over 50% with Inbound revenue growing 20x in less than three years. Tara received her Masters in Health and Human Performance, Recreational Therapy and Child Life from the University of Florida in 2007.
This episode features an interview with Tara Clever, VP of Marketing at MarginEdge. MarginEdge delivers real-time data to restaurants to make timely, critical decisions. Tara has a diverse background in sales, operations, and marketing with a history of engineering significant growth.
On this episode Tara shares her insights into evoking customer emotion, why content has to be responsive to your customers, and why video marketing is vital for business growth.
“When you’re thinking about messaging, about capturing their attention and providing a solution, that emotional resonance that’s so common that you see on the kind of the D to C side. It's absolutely the way that we think about things here. It's a big change and a lot of time, a lot of times for restaurants, and so it's a big piece of how we think about telling the story.” - Tara Clever, VP of Marketing, Margin Edge
*(03:22) - Segment: Trust Tree
*(03:33) - Tara’s role at MarginEdge
*(05:41) - Capturing attention and evoking customer emotion
*(12:54) - Segment: The Playbook
*(13:50) - Why content has to be responsive to your customers
*(17:22) - Why video marketing is vital for business growth
*(29:19) - Segment: The Dust Up
*(32:37) - Segment: Quick Hits
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