Eugene Levin is the Chief Strategy and Corporate Development Officer at Semrush, an online visibility management and content marketing SaaS platform. Levin joined SEMrush over five years ago. Previously, he was Investment Director and a partner at Target Global, an international venture capital firm that focuses on fast-growing tech companies. In 2013, Levin co-founded Aggro Studios, a leading European game development and outsourcing studio. Prior to that he was a senior associate and partner at Foresight Ventures for three years. Levin began his post graduate career as a Senior Systems Analyst at Cloudmatch in 2011.
Eugene discusses tailoring your marketing approach for small business owners, his GTM strategy (and why it doesn’t involve looking at channels), and shares valuable SEO best practices to help your content get more clicks.
“Sometimes [ranking higher] requires you to go deeper. Sometimes it means you have to use more authoritative sources and work with materials that may be not as easy to analyze as a blog post. And then once you publish content, it's important to work on the distribution.”
*(2:48) - Eugene’s role at Semrush
*(4:55) - Segment: Trust Tree
*(6:24) - Tailoring your marketing approach for small businesses
*(9:20) - Semrush’s overall marketing strategy
*(12:10) - Semrush’s GTM Strategy
*(13:50) - Segment: The Playbook
*(17:34) - Best practices for writing articles and blog posts
*(23:39) - Uncuttable budget items
*(29:18) - Investing in content creation for your website
*(32:41) - Segment: The Dust-Up
*(34:44) - Segment: Quick Hits
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