As Chief Marketing Officer, Grant Johnson oversees global marketing. Grant is a seasoned CMO with a proven track record of more than doubling revenues, scaling businesses, building high-performance teams and transforming companies from growth stage to multi-hundred-million-dollar enterprises including Emburse, Cylance, Kofax and Pegasystems. Grant has been a key member of executive teams, helping integrate more than 20 acquisitions and fostering liquidity events valued at more than $10 billion. Grant has expertise across the entire marketing spectrum, including brand, channel, customer, demand, digital, product, operations, social and web marketing. He is passionate about developing talent and helping others achieve. Grant received an MBA from Pepperdine University and a BA from University of California Santa Barbara.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
“You have to commit. You can't declare [a tool or strategy] unsuccessful if you haven't given it a chance and tried a few tweaks and after a certain period of time, you don't hit your head against the wall – you let it go.”
* (02:00) - Meet Grant Johnson, CMO of Billtrust
* (014:00) - The Playbook: Grant’s marketing strategies
* (21:00) - Why your website is essential
* (32:00) - Quick Hits
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.