Gina is a seasoned marketing leader with over 24 years of management level experience and 22 years of experience in enterprise software. She has expertise in global marketing planning & strategy, content marketing, full-funnel demand generation, marketing operations, global programs and field marketing. She also has experience in building new functions and teams within mature organizations and influencing key stakeholders to drive to desired outcome.
Prior to LogicGate, Gina served as VP of Marketing at FourKites, Inc., where she built and scaled the Marketing function. As AVP, Global Marketing at Hyland, Gina oversaw global programs, field marketing, operations, events, and demand center. Outside of the office, Gina loves to cook, travel, and read…but most of her spare time is spent driving her kids to various practices and games. She lives in Chicago with her husband Mike and their three sons.
In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects. Tune in to learn how to enhance your marketing strategy and navigate the ever-changing landscape of risk management.
"Category creation has been a very popular trend, but the reality is governance risk and compliance has been around for decades and it will continue in perpetuity because everybody needs to strategically manage risk.”
* (01:30) - Meet Gina Hortasos, CMO of LogicGate
* (08:15) - The Trust Tree: Gina’s demand gen secrets
* (26:50) - Gina’s uncuttable budget items
* (34:45) - Gina’s cuttable budget items
* (37:00) - The Dust-Up: How Gina handles healthy tension
* (40:00) - Quick Hits