Eric is a startup executive with an entrepreneurial mindset. He has expertise in brand building, advocacy marketing, marketing strategy, sales, business development, lead generation, social media, content marketing, business planning for cloud, SaaS, and B2B software. He’s responsible for growth, sales and marketing strategies at CIENCE. He spends most of his time preparing overall plans to increase revenue, reduce costs, mitigate risks, and develop programs to measure results. As a CMO, Eric focuses marketing efforts around inbound and outbound strategies. He always puts the customer first.
This episode features an interview with Eric Quanstrom, CMO of CIENCE Technologies. CIENCE offers the quickest, most-targeted path to market using their Orchestrated Outbound program to deliver qualified sales opportunities directly to your business. Eric is a startup executive with an entrepreneurial mindset, and spends his time preparing overall plans to increase revenue, reduce costs, mitigate risks, and develop programs to measure results.
On this episode, Eric shares his insights into why outbound marketing still works, the critical role that your website plays, and why relevance is king in all cold outreach.
“One of the things we’ve been positioning in the market lately is the critical role that the website plays, especially in outbound outreach, especially in helping capitalize on the people you’re bringing to your website on a daily basis.” - Eric Quanstrom
*(02:37) - Eric’s role at CIENCE Technologies
*(05:22) - Segment: Trust Tree
*(07:36) - Why outbound marketing still works
*(11:35) - Segment: The Playbook
*(13:06) - The critical role that your website plays
*(27:08) - Why relevance is king in all cold outreach
*(33:02) - Segment: The Dust Up
*(34:19) - Segment: Quick Hits
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