Jason Widup is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust. He’s known for his MarTech knowledge, intelligent solutions, unrelenting support, and high accountability. He has a broad range of experience managing the people, processes, and technologies that enable great, modern marketing. He continues to be a passionate MarTech practitioner and learner, and enjoys delivering presentations on a wide range of topics.
This episode features an interview with Jason Widup, VP of Marketing at Metadata.io Metadata.io provides a closed-loop account-based marketing solution that amplifies marketing campaigns with opt-in leads. Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust.
On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create
“Let’s create almost a media entity that can stand on its own and that people would actually, want to participate in it, get value from, and read. The strategic thinking was if we do that well, people will come to our content and they’ll think, this is smart, this is actually helping me do my job.” - Jason Widup, VP of Marketing, Metadata.io
*(02:47) - Jason’s role at Metadata.io
*(04:05) - Segment: Trust Tree
*(08:52) - Creating a media entity
*(16:45) - What product demos can do for brands
*(21:06) - Segment: The Playbook
*(24:53) - The benefits of long-term marketing
*(31:35) - Segment: The Dust Up
*(34:15) - Segment: Quick Hits
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