Liam Barnes is currently Head of Demand Gen at Bionic, a platform that allows teams to automate the way they detect and prioritize risk, with complete transparency into what applications are doing. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns. He has his own demand generation-focused newsletter called "Everyday Demand Generation" where he analyzes the day-to-day tactics that make demand gen professionals successful. His prior roles consisted of SEO Specialist, Management, and Analyst positions before he transitioned over into Demand Gen. Liam received his Bachelor of Science in Biology from Chapman University and his Master of Business Administration from W. P. Carey School of Business.
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
On this episode Liam shares his insights into why it pays to listen, how to use content mapping to resonate with your buyer, and why it's important to showcase the value of your platform.
“People just wanna be treated like humans instead of treated like another step in the sequence.” - Liam Barnes, Bionic
*(02:37) - Liam’s role at Bionic
*(03:11) - Segment: Trust Tree
*(09:42) - Why it pays to listen
*(11:01) - Segment: The Playbook
*(13:24) - How to use content mapping to resonate with your buyer
*(27:08) - Showcase the the value of your platform.
*(29:07) - Segment: The Dust Up
*(31:44) - Segment: Quick Hits
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