Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.
In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can’t live without!
Part four of this special mini-series features 12 CMOs and marketing leaders from some of the world's fastest-growing companies.
“I'm a huge fan of repurposing content. Do one thing and create six or seven pieces of content…I think that's what a lot of marketing teams get wrong is they always start with a fresh piece of paper…But it's not always about creating something from scratch.” — Christelle Flahaux
“I have been and will continue to be–and the numbers prove it–a believer in search. SEM works no matter how you slice it. SEM is not a one and done. You have to water and trim the plants every single day because it really requires attention. You have to understand the market. You have to be thoughtful about what you’re investing in and continue to iterate.” — Norman Guadagno
“Getting a great demand gen person that knows Google ad words like the back of their hand should be an early hire for any marketing team that’s doing B2B marketing.” — Alex Rosemblat
“We rely a lot on our ecosystem of partners to help us with content ideas and also content creation...we love creating the content with our customers. We feel very strongly that our customer's success is our success. We're only successful if our customers are successful and we love featuring customer success stories.” — Erica Chan
*(3:54) Christelle Flahaux, Head of Marketing, FortressIQ
*(6:02) Jamie Domenici, CMO, LogMeIn
*(6:47) Susan Ganeshan, CMO, Granicus
*(9:20) Dave Kellogg, Principal, Dave Kellogg Consulting
*(13:18) Norman Guadagno, CMO, Acoustic
*(16:14) Alex Rosemblat, CMO, Datadog
*(18:22) Jay Lee, CMO, Avalara
*(20:50) Jim Sinai, SVP Marketing, Procore Technologies
*(22:42) Josh Todd, CMO, Mindbody
*(25:33) Erica Chan, Head of Brand and Marketing, North America B2B, Alibaba
*(29:00) Sydney Sloan, CMO, SalesLoft
*(31:10) Brian Kardon, CMO, InVision
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