Sarah McAuley is currently the Chief Marketing Officer at Paperless Parts. In her position, she drives the company’s marketing strategy to increase brand awareness and product adoption. McAuley has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories. Before joining Paperless Parts, Sarah was formerly the CMO at Quali and CloudHealth by VMware. Sarah is an experienced builder with a proven track record of driving meaningful business growth. She has assembled and developed high-performing teams, created market momentum for new technologies through innovative demand generation and brand strategy programs, and consistently delivered against ambitious business development goals.
This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.
unlockOn this episode Sarah shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.
“Our customers are way better salespeople for us than we are. They come to the table with so much credibility and real-world experience around what it’s like to change the way you’ve been operating. So I look for different ways to incentivize that behavior.” - Sarah McAuley, CMO, Paperless Part
*(02:55) - Sarah’s role at Paperless Parts
*(03:32) - Segment: Trust Tree
*(11:50) - Understanding your customer personas and their pain points
*(17:56) - Segment: The Playbook
*(19:14) - Identifying how your customers are consuming information
*(23:34) - How customer satisfaction drives word-of-mouth
*(31:01) - Segment: The Dust Up
*(34:44) - Segment: Quick Hits
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