Chris Lynch is a CMO with a proven track record leading and growing both direct-to-consumer and B2B marketing organizations. His marketing leadership strengths include product positioning, messaging, brand awareness, demand growth, and actionable go-to-market strategies. Chris can lead both small and large marketing teams, with strong eye for developing and mentoring top talent. He has experience accelerating topline revenue growth in companies undergoing rapid change in their product development, business model, and organizational dynamics.
This episode features an interview with Chris Lynch, CMO of Mindtickle, the market-leading sales readiness platform, helping revenue leaders at world-class companies. Chris has a proven track record leading and growing both direct-to-consumer and B2B marketing organizations.
On this episode, Chris shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.
People respond well to strong storytelling, no matter if you’re in a consumer context or you’re in a B2B context because even in B2B, there are people making decisions.” - Chris Lynch, CMO of Mindtickle
*(02:49) - Chris’s role at Mindtickle
*(07:11) - Why emotions drive purchasing decisions
*(08:13) - Segment: Trust Tree
*(14:03) - Segment: The Playbook
*(25:42) - Figuring out your brand story
*(31:36) - Rebranding your website
*(37:15) - Segment: The Dust Up
*(38:45) - Segment: Quick Hits
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