Micheline Nijmeh
DEMAND GEN VISIONARIES
/
EPISODE
94
Organic Marketing for Long Lasting Results
Micheline shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face your company.
JFrog is on a mission to be the company powering all of the world’s software updates, driven by a “Liquid Software” vision to allow the seamless, secure flow of binaries from developers to the edge. The company’s end-to-end DevOps platform – the JFrog Platform - provides the tools and visibility required by modern organizations to solve today’s challenges across critical pieces of the DevOps cycle. JFrog is trusted by millions of users and thousands of customers, including a majority of the Fortune 100 companies worldwide. JFrog is redefining the way developers are building, securing, managing, and distributing software updates.
INDUSTRY
Software Development
FOUNDED
2008
WEBSITE
https://JFrog.com

Micheline brings over 20 years of technology Marketing experience leading and implementing successful global marketing strategies at high-growth software companies. Prior to JFrog, Micheline was the CMO of Zscaler, a global market leader In cloud security where she designed and oversaw an end-to-end global marketing strategy from scaling demand, cultivating opportunities in new and existing markets, building the brand, to showcasing customer success.Micheline is an innovative and proven marketing executive who possesses a balance of strategic thinking, data-driven decision making with proven results.

Episode Summary

This episode features an interview with Micheline Nijmeh, CMO at Jfrog. JFrog is redefining the way developers are building, securing, managing, and distributing software updates. Micheline brings over 20 years of technology marketing experience -  leading and implementing successful global marketing strategies at high-growth software companies. 

On this episode Micheline shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face your company.

Key Takeaways

  • Organic search is all about content and nurturing customers to engage with you
  • Organic is better quality leads at the end of the day
  • Educate and take your customer through a journey 

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Quotes

There's an old saying, the content is king and there's a reason for it. Organic search is all about content, same with paid search, but organic much more so, and the nurture you’re building to get them to engage with you. - Micheline Nijmeh, CMO, JFrog

Episode Transcript

Episode Timestamps:

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*(03:01) - Micheline’s role at JFrog

*(03:24) - Segment: Trust Tree

*(10:16) - Segment: The Playbook

*(10:43) - Balancing organic over paid 

*(15:03) - Why organic draws in better quality leads 

*(25:23) - Why your website is the face of your company

*(28:16) - Segment: The Dust Up

*(30:15) - Segment: Quick Hits

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Sponsor

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Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

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