Micheline brings over 20 years of technology Marketing experience leading and implementing successful global marketing strategies at high-growth software companies. Prior to JFrog, Micheline was the CMO of Zscaler, a global market leader In cloud security where she designed and oversaw an end-to-end global marketing strategy from scaling demand, cultivating opportunities in new and existing markets, building the brand, to showcasing customer success.Micheline is an innovative and proven marketing executive who possesses a balance of strategic thinking, data-driven decision making with proven results.
This episode features an interview with Micheline Nijmeh, CMO at Jfrog. JFrog is redefining the way developers are building, securing, managing, and distributing software updates. Micheline brings over 20 years of technology marketing experience - leading and implementing successful global marketing strategies at high-growth software companies.
On this episode Micheline shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face your company.
There's an old saying, the content is king and there's a reason for it. Organic search is all about content, same with paid search, but organic much more so, and the nurture you’re building to get them to engage with you. - Micheline Nijmeh, CMO, JFrog
*(03:01) - Micheline’s role at JFrog
*(03:24) - Segment: Trust Tree
*(10:16) - Segment: The Playbook
*(10:43) - Balancing organic over paid
*(15:03) - Why organic draws in better quality leads
*(25:23) - Why your website is the face of your company
*(28:16) - Segment: The Dust Up
*(30:15) - Segment: Quick Hits
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