Madhukar has a strong technical background and over 15 years of experience leading global product marketing and product management teams. He joined SingleStore from DevRev, where he served as head of growth and marketing and led the development and scaling of its product-led growth (PLG) engine. Having built his career at a range of tech companies, Madhukar has developed full stack experience as a product builder and a marketer. Prior to DevRev, Kumar held leadership positions at Nutanix, Redis Labs, and Oracle. Kumar’s insight and expertise frequently appears in technology journals and industry convenings on topics tied to databases, PLG, and customer experience. Kumar has spent years teaching a class on new product development and PLG at Duke’s Fuqua School of Business.
Madhukar Kumar, the CMO of Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode. With over 15 years of experience leading global product marketing and product management teams, Madhukar explains how PLG can transform businesses, dispels common misconceptions, and highlights upcoming trends in the field.
“It’s not as if you either do PLG or you do PLS, it's a combination of both. You talk to your users through the premium product and the trial, but at the same time, there has to be a gradation of experience.”
*(1:47) - Madhukar’s journey to CMO of Singlestore
*(10:11) - The Trust Tree: Madhukar’s best marketing secrets.
*(29:05) - The Playbook: Singlestore’s marketing strategies
*(39:15) - The Dust Up: How Madhukar’s handled tension
*(40:44) - Quick Hits
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