Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest growing SaaS companies in Silicon Valley. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category.
Julie Liegl is the Chief Marketing Officer, responsible for all aspects of Slack’s marketing, including product marketing, customer acquisition, demand generation, brand, brand design, events, and content marketing. Julie has more than 18 years of technology industry experience. Prior to Slack, Julie spent 13 years at Salesforce, most recently as the Executive Vice President of Global Marketing, where she and her teams were responsible for the success of Dreamforce, driving demand generation and the market positioning of Salesforce’s cloud products.
Karin Flores is the Vice President of Strategic Events Marketing, Executive Engagement Programs and the Customer Experience Center at Okta, the Worlds #1 Identity Platform. In her role, she oversees Okta's event marketing portfolio including the company's annual Oktane event which draws thousands to San Francisco and online, global Okta City tours and their Customer Experience Center. Karin manages a team of stellar event strategists, leaders in their own right who deliver Okta’s proprietary in person events as well as Okta’s digital events
Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success. For the first time ever we have a special edition of Demand Gen Visionaries Live. We sat down with the marketing legends that built Dreamforce and world-class speakers who were excited to share their insights, inspire you, and to make you think.
This episode features a live interview with featured panel speakers, Lauren Vaccarello, CMO at SalesLoft, Julie Liegl, CMO at Slack, Karin Flores, Vice President, Strategic Events, Customer Experience Center and Programs at Okta, and your host Ian Faison, CEO of Caspian Studios.
Think of part of your budget as an innovation fund. What are the big bets that you and your team have come up with and, and those could vary. If you can architect it right, with the right customer experiences, and the right amplification across press and social, doing something kind of crazy and stunt like can actually make sense. - Lauren Vaccarello, CMO, SalesLoft
It’s about differentiating, if you can do an event in a way that is going to be special, whether it's going to an event or throwing an event, how do you make it different? It can't just be status quo, you have. Give people a reason that it's exciting, and that it matters.- Julie Liegl, CMO at Slack
I think we are working in a world now where we really need to think about convincing people, and so I think you need to entertain them, motivate them, and inspire them beyond product, and what's going on in the world. - Karin Flores, Vice President, Strategic Events, Customer Experience Center and Programs at Okta
*(04:46) Marketing in uncertain times
*(07:13) Thinking of your budget as an innovation fund
*(08:40) Investing in like big name events this year
*(09:18) Differentiating you events from competitors
*(13:51) Curating an experience that's personalized
*(15:50) Human marketing and bringing humans together
*(20:08) Inspiring people beyond product
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