Kate Adams is currently the Senior Vice President of Marketing at Validity, helping companies target, contact, engage and keep customers using trustworthy data as a key advantage. With more than 15 years of tech experience building strong businesses within different stages and industries, previously serving as the VP of Marketing at Drift, Kate believes deeply in bringing businesses to life in the hearts and minds of prospects and customers by creating compelling and consistent messaging throughout the customer life cycle. She thinks it's critical for any business to bring the voice of the customer to every aspect of their business marketing, product, customer success, customer service, finance...you name the department, they all must be aligned with the customer.
This episode features an interview with Kate Adams, SVP of Marketing at Validity. Organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers, using trustworthy data as a key advantage.
On this episode Kate Adams shares her insights into building consumer trust with education-based marketing, how to generate leads with webinars, and providing customer engagement tools to attract consumers.
“I generate revenue by providing valuable education and making people better email marketers at the end of the day, and as a result, they trust and rely on our products.” - Kate Adams, SVP of Marketing, Validity
*(02:32) - Kate’s role at Validity
*(02:58) - Segment: Trust Tree
*(10:14) - Segment: The Playbook
*(14:04) - How to generate leads with webinars
*(17:35) - Generating revenue by providing valuable education
*(22:27) - Providing customer engagement tools to attract consumers
*(26:35) - Segment: The Dust Up
*(29:17) - Segment: Quick Hits
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