Melissa Sargeant is CMO at AlphaSense, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and event management. Prior to AlphaSense, Melissa was CMO at email optimization leader Litmus, customer experience management disruptor SugarCRM, and e-commerce innovator ChannelAdvisor (ECOM). With more than 30 years of marketing experience in the tech sector, she has expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding. Melissa also held senior marketing roles at Avalara, CA Technologies (Computer Associates), Digitalsmiths – A TiVo Company, Bluefire Security Technologies, and Guardent (VeriSign).
This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.
On this episode Melissa shares her insights into customer pain points and how to solve them, utilizing macro-themed marketing, and why SEO is important for your website.
“You can't show value for what you're providing, if you can't make a connection between the pain and what they're trying to achieve in their roles, particularly on a market intelligence platform.” - Melissa Sargeant, CMO, AlphaSense
*(02:49) - Melissa’s role at AlphaSense
*(05:11) - Segment: Trust Tree
*(10:35) - Utilizing marco-themed marketing
*(15:24) - Segment: The Playbook
*(16:17) - Why SEO is important for your website
*(17:22) - Customer pain points and how to solve them
*(26:33) - Segment: The Dust Up
*(29:46) - Segment: Quick Hits
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