Kristi Melani is the CMO at Telesign. Prior to joining Telesign, she led the global Growth Marketing organization at Anaplan, a leader in SaaS enterprise. Kristi brings with her over 27 years of cross functional marketing experience. In addition to Anaplan, she was Vice President of Marketing at Poly, leading a global marketing team across demand generation, messaging, campaign creation, events, ecommerce, web, and digital transformation. Melani holds a Bachelor of Arts in Public Relations from San Jose State University.
This episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross-functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation, and more.
On this episode Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.
“What are the high-value tasks that you can embed in the website? So that when you do make it there, it's useful and it's helping. I've called it the virtual concierge.” - Krisiti Melani, CMO at TeleSign
*(03:16) - Segment: Trust Tree
*(04:56) - Kristi’s role at TeleSign
*(10:04) - The power of people-based marketing
*(13:43) - Segment: The Playbook
*(16:02) - Creating thought leadership
*(20:24) - Making your website feel like a virtual concierge
*(33:12) - Segment: The Dust Up
*(36:34) - Segment: Quick Hits
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