Daniel Incandela is CMO at Reachdesk. He is a creative, strategic thinker, Incandela has more than 20 years of digital and marketing industry leadership experience. Incandela has led creative teams across myriad industries including the arts, sports and entertainment, sales, cloud and marketing automation, which has earned him industry awards and a designation on the prestigious Indianapolis Business Journal’s Forty Under 40 list. Incandela previously served as CMO at Conga, Return Path and Terminus, and held leadership roles at the Indianapolis Motor Speedway, ExactTarget and Salesforce Marketing Cloud.
This episode features an interview with Daniel Incandela is CMO at Reachdesk. Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Incandela is a creative, strategic thinker, who has more than 20 years of digital and marketing industry leadership experience. In this episode Daniel shares his insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing.
“Ultimately B2B is about connecting with humans, and so it works. It works on the prospecting side, it works on the customer side. We want people associated with us to feel special and gifting does that." -Daniel Incandela, CMO, Reachdesk
*(02:15) - Daniel’s Role at Reachdesk
*(03:23) - Segment: Trust Tree
*(07:28) - Segment: The Playbook
*(12:06) - Driving traffic to the key parts of your website
*(17:59) - Gifting with personalization to gain customer loyalty
*(20:39) - Bringing human connection to prospects
*(27:22) - Segment: The Dust Up
*(33:22) - Segment: Quick Hits
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