Genelle Kunst is a global business leader with 15+ years of success in guiding high-growth organizations through periods of rapid growth and transformation, and building and scaling world-class marketing organizations.She has a track record of leading go-to-market strategies that increase brand visibility, support scalable growth, and drive global expansion within hyper-competitive markets.Her marketing career spans three Fortune 500 tech companies (Adobe, Oracle, and Sony) in addition to several mid-sized companies (dotdigital and Magento). She is a fierce advocate for workplace diversity, equity, inclusion, and belonging, and proudly serves as the executive sponsor for dotdigital's inaugural DEI group.
This episode features an interview with Genelle Kunst, VP of Global Marketing at Bloomreach. Bloomreach is the world’s #1 Commerce Experience Cloud, that combines the power of unified customer and product data, with the speed and scale of AI-optimization.
On this episode Genelle share her insights into building opportunity with partner marketing, optimizing your website to personalize the customer journey, and creating a brand community.
“If you truly want to drive value out of your partner ecosystem, you’ve gotta have some sort of like better together story or some sort of value prop for them to be working with.” - Genelle Kunst, VP of Global Marketing, Bloomreach
*(02:32) - Genelle’s role at MarginEdge
*(03:04) - Segment: Trust Tree
*(08:59) - Segment: The Playbook
*(10:38) - Building opportunity with partner marketing
*(22:46) - Creating a brand community
*(26:14) - Optimizing your website to personalize the customer journey,
*(27:35) - Segment: The Dust Up
*(33:49) - Segment: Quick Hits
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