Genelle Kunst
DEMAND GEN VISIONARIES
/
EPISODE
112
Building Opportunity with Partner Marketing
Genelle share her insights into building opportunity with partner marketing, optimizing your website to personalize the customer journey, and creating a brand community.
Bloomreach is the world’s #1 Commerce Experience Cloud. Bloomreach empowers brands to deliver customer experiences so personalized, they feel like magic.Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
INDUSTRY
Software development
FOUNDED
2019
WEBSITE
https://www.Bloomreach.com/

Genelle Kunst is a global business leader with 15+ years of success in guiding high-growth organizations through periods of rapid growth and transformation, and building and scaling world-class marketing organizations.She has a track record of leading go-to-market strategies that increase brand visibility, support scalable growth, and drive global expansion within hyper-competitive markets.Her marketing career spans three Fortune 500 tech companies (Adobe, Oracle, and Sony) in addition to several mid-sized companies (dotdigital and Magento). She is a fierce advocate for workplace diversity, equity, inclusion, and belonging, and proudly serves as the executive sponsor for dotdigital's inaugural DEI group.

Episode Summary

This episode features an interview with Genelle Kunst, VP of Global Marketing at Bloomreach. Bloomreach is the world’s #1 Commerce Experience Cloud, that combines the power of unified customer and product data, with the speed and scale of AI-optimization.

On this episode Genelle share her insights into building opportunity with partner marketing, optimizing your website to personalize the customer journey, and creating a brand community.

‍

Key Takeaways

  • Be crystal clear about what you're trying to accomplish with your partner ecosystem, what they're trying to accomplish with you, and ultimately what impact you're trying to drive
  • Building up a partner ecosystem means building out
  • Cross-functional alignment with the partner team is really important because they have insight into what is the joint value proposition is with the partner

‍

Quotes

“If you truly want to drive value out of your partner ecosystem, you’ve gotta have some sort of like better together story or some sort of value prop for them to be working with.” - Genelle Kunst, VP of Global Marketing, Bloomreach

Episode Transcript

‍Episode Timestamps:

*(02:32) - Genelle’s role at MarginEdge

*(03:04) - Segment: Trust Tree

*(08:59) - Segment: The Playbook

*(10:38) - Building opportunity with partner marketing

*(22:46) - Creating a brand community

*(26:14) - Optimizing your website to personalize the customer journey,

*(27:35) - Segment: The Dust Up

*(33:49) - Segment: Quick Hits

‍

Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

‍

Links

‍