Leslie Henthorn Howard is the CMO of Ironclad. With over 16 years experience in the tech space, she has in-depth experience as well as held multiple leadership roles in Marketing, Partnerships, and Go-to-Market Program Management. With proven success over the last 8 years at Twilio in building worldwide marketing programs; from large scale events, campaigns, and partner programs, to delivering high-impact sales and partner training programs in her 7 years at Cisco - she is a leader that loves a challenge and building strong teams. From strategy to execution she cares deeply about how her team supports strategic business initiatives, and loves to be a part of what drives company awareness, interest, pipeline and deal acceleration. Leslie is also a great speaker, mentor, and trainer.
This episode features an interview with Leslie Henthorn, CMO at Ironclad. Ironclad is the world’s #1 Contract Lifecycle Management platform and provides a simple, secure way to create and collaborate on contracts. Leslie has over 16 years of experience and has held multiple leadership roles in marketing, partnerships, and go-to-market program management.
On this episode Leslie shares her insights into mastering brand momentum, the role of your website in guiding the customer journey, and why marketing needs to be data-driven.
“When it comes to brand don’t just think about what you’re super close to. Think about the rest of the world, and where are you there.” - Leslie Henthorn, CMO, Ironclad
*(02:43) -Leslie’’s role at Ironclad
*(07:24) - Segment: Trust Tree
*(14:46) - Mastering brand momentum
*(20:59) - Segment: The Playbook
*(23:59) - Why marketing needs to be data driven
*(27:33) - The role of your website in guding the customer journey
*(33:17) - Segment: The Dust Up
*(33:49) - Segment: Quick Hits
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